Item #:
90250074
Punters: How Paddy Power Bet Billions and Changed Gambling Forever
Item #:
90250074
AUD 34
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Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big.
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What Stands Out
In-Depth Insights
Explores Paddy Power’s innovative strategies, revealing how they reshaped the gambling landscape, making it accessible and engaging for a modern audience.
Industry Impact
Analyzes Paddy Power's cultural influence on betting, illustrating how their bold campaigns helped normalize and transform perceptions of gambling.
Engaging Narrative
Combines compelling storytelling with factual analysis, appealing to both gambling enthusiasts and casual readers interested in the evolution of betting.
Product Details
- The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.
| Publisher | HarperCollins |
| Publication date | 9 Jun. 2022 |
| Language | English |
| Print length | 416 pages |
| ISBN-10 | 0008463913 |
| ISBN-13 | 978-0008463915 |
| Item weight | 1.05 kg |
| Dimensions | 12.9 x 2.5 x 19.8 cm |
Who Should Buy?
-
Gambling Enthusiasts
Individuals interested in the evolution of gambling and its major players will find this book insightful and engaging.
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Industry Professionals
Professionals in the betting and casino industry can gain valuable insights into market dynamics and business strategies.
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Students of Business
Business students will benefit from understanding the innovative marketing strategies and business models used in gambling.
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Casual Readers
Those looking for light reading may find the content focused on gambling too specific and heavy.
Product Description
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Customer Questions & Answers
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Question:
What is the main focus of the book 'Punters'?
Answer: The book focuses on the story of Paddy Power's transformation into the largest gambling company in the world and the innovative strategies behind that success. -
Question:
Is this book based on real events?
Answer: Yes, 'Punters' is impeccably researched and informed by dozens of insider interviews, providing a factual account of Paddy Power's rise. -
Question:
Who would benefit from reading 'Punters'?
Answer: Anyone interested in entrepreneurship, innovation in business, or the gambling industry will find valuable insights in this book.
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AUD 34
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Features & Benefits
- Discover the remarkable growth of Paddy Power from a small Irish bookmaker to the world's largest gambling company.
- Learn about the innovative strategies that helped Paddy Power set itself apart in the competitive gambling industry.
- Gain insights from extensive research and insider interviews that shed light on the company's journey.
- Understand the impacts of Paddy Power's success on customers and society as a whole.
- Explore the ambitious vision and daring risks taken by Paddy Power's founding team.
- Get inspired by a narrative that combines entrepreneurship with the thrill of gambling.
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