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Item #:
266740402
Marketing Case Study Tesla (Paperback)
Item #:
266740402
AUD 75
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Product Details
- Case Study from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in. This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a blue print model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.
| Publication date | June, 2018 |
| Author | Escoda |
| Book format | Paperback |
| Genre | Business & Economics/Marketing - General, Business & Economics/Sales & Selling - Management |
| Pages | 24 |
| Age group | Adult, Teen |
| Binding type | Perfect Binding |
| Fiction/nonfiction | Non-Fiction |
| Publisher | Bod Third Party Titles |
| Educational level | General |
| Original languages | English |
| Bisac subject heading | Business & Economics |
| Language | English |
| Pub date | 2018-06-15 |
| Item Weight | 1 lbs (450 grams) |
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Tesla All Books Editorial Review
Marketing Case Study Tesla (Paperback) is an insightful exploration of business strategies within the context of the innovative EV manufacturer, Tesla. Authored by Escoda and published in June 2018, this non-fiction book spans 24 pages and targets both adult and teen readers interested in business and marketing. The perfect binding offers durability, making it a helpful resource for anyone studying marketing management or sales techniques. Whether you're a student or a professional, this case study provides valuable lessons applicable to real-world marketing scenarios, particularly in how Tesla has shaped its brand and market position in the automotive industry.
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Pros
- Compact and relevant case study
- Perfect binding for durability
- Engaging for business students
- Insightful marketing strategies discussed
- Suitable for both teens and adults
Cons
- Length may be too brief for in-depth study
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