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Item #:
34333212
Hidden Persuasion: 33 Psychological Influences Techniques in Advertising Paperback July 16, 2019
Item #:
34333212
AUD 59
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This book analyzes advertising beyond the persuasive power of the imagery itself.
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What Stands Out
Psychological Insights
Delves into 33 key psychological techniques that enhance understanding of consumer behavior, enabling marketers to create more effective advertising strategies that resonate with target audiences.
Practical Application
Provides actionable insights to implement in advertising campaigns, helping businesses leverage psychological principles to boost engagement and conversion rates significantly.
Updated Content
Published in 2019, this edition incorporates the latest trends and research in psychology and marketing, ensuring relevance in today's fast-paced advertising landscape.
Product Details
| Publisher | BIS Publishers |
| Publication date | July 16, 2019 |
| Edition | Reprint |
| Language | English |
| Print length | 191 pages |
| ISBN-10 | 9063695314 |
| ISBN-13 | 978-9063695316 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.7 x 0.75 x 9.1 inches (17 x 1.9 x 23.1 cm) |
Who Should Buy?
-
Marketing Professionals
Individuals in marketing can benefit from understanding psychological techniques to enhance advertising strategies and campaigns effectively.
-
Business Owners
Entrepreneurs can use these insights to improve customer engagement and boost sales through persuasive advertising methods.
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Psychology Students
Students studying psychology can gain practical insights into how human behavior influences decisions in advertising contexts.
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Casual Readers
Individuals seeking light reading may find the content too technical and focused on advertising strategies, rather than entertainment.
Product Description
Hidden Persuasion: 33 Psychological Influences Techniques in Advertising Paperback July 16, 2019
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Customer Questions & Answers
-
Question:
Who is this book for?
Answer: Professionals, students, and anyone interested in understanding how behavior is influenced by advertising. -
Question:
What is the main focus of the book?
Answer: Analyzing the psychology behind effective influence techniques in visual persuasion. -
Question:
Is the book supported by visual references?
Answer: Yes, the book provides rich visual references and additional information on behavior change.
Advertising Editorial Review
The "Hidden Persuasion: 33 Psychological Influences Techniques in Advertising" book aims to outline various persuasive techniques used in advertising. While the concept is intriguing, there are several flaws that hinder its effectiveness. One major issue is that some techniques are only briefly explained without any accompanying examples. Additionally, the examples that are provided are written in languages other than English, requiring readers to search for English versions online. The book also lacks proper definition and explanation of related concepts, leaving readers to rely on external sources for clarification. Furthermore, the book contains numerous grammatical and spelling errors, raising questions about the presence of an editor. The inclusion of outdated references, such as mentioning the potential of Google glasses in a 2019 publication, further diminishes its credibility. Despite these shortcomings, the book does present information in a visually appealing and concise manner, making it easy to follow. It is well-researched and provides valuable knowledge on persuasion in advertising. Overall, "Hidden Persuasion" falls short of its potential and feels more like casual reading material rather than a professional resource. It could have been significantly improved with better examples, clearer explanations, and thorough editing.
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Pros
- Visually appealing with bright pictures
- Provides concise information on persuasive techniques in advertising
- Well-researched and backed by knowledge
Cons
- Lack of examples for some techniques
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AUD 59
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Features & Benefits
- Explains the psychology behind effective influence techniques in visual persuasion
- Provides deep insights into how visual means influence behavior and decision-making
- Supported by rich visual references and additional information on behavior change
- Accessible modern reference book for professionals and students
- Helps understand how behavior is influenced unconsciously by advertising
- Co-authored by leading figures in social influence and visual persuasion
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