Item #:
92002479
Services Marketing: An Interactive Approach
86% of respondents would recommend this to a friend
Item #:
92002479
AUD 789
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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology.
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What Stands Out
Interactive Learning
Engages readers through practical exercises, fostering deeper understanding of services marketing concepts and enhancing retention of critical information.
Real-world Applications
Integrates case studies and examples from various industries, providing valuable insights into how services marketing strategies are implemented in real scenarios.
Comprehensive Coverage
Thoroughly explores fundamental theories and contemporary trends in services marketing, making it an essential resource for students and professionals in the field.
Product Details
| Publisher | South-Western Pub |
| Publication date | January 1, 2013 |
| Edition | 4th |
| Language | English |
| Print length | 261 pages |
| ISBN-10 | 1285057139 |
| ISBN-13 | 978-1285057132 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.91 x 0.59 x 9.88 inches (20.1 x 1.5 x 25.1 cm) |
Who Should Buy?
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Marketing Students
Ideal for students seeking a comprehensive understanding of services marketing principles and interactive learning methodologies.
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Marketing Professionals
A valuable resource for experienced marketers looking to enhance their skills in service-oriented marketing strategies.
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Business Educators
Perfect for educators aiming to provide an interactive curriculum focused on real-world applications of services marketing.
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Beginner Marketers
Not suitable for those new to marketing as the content may be too advanced and complex to grasp.
Product Description
Services Marketing: An Interactive Approach
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AUD 789
Order now and get it around Friday, November 06
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Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
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Fastest cross-border delivery
Features & Benefits
- Focuses on essentials of services marketing.
- Emphasizes the theater model in service interactions.
- Highlights the impact of technology on marketing.
- Includes a robust web support site for enhanced learning.
- Offers dynamic tools like vignettes, margin notes, and summaries.
- Enables both instructors and students to engage deeply with the content.
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