Peter L Phillips
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Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)
Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)
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Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)
Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)
Managing Corporate Design provides actionable tools for helping corporate design teams meet the new business demands of today.
Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)
Item #: 165275041

Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover)

Item #: 165275041

AUD 70

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Managing Corporate Design provides actionable tools for helping corporate design teams meet the new business demands of today.
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What Stands Out

Expert Guidance
Provides proven strategies and insights from industry leaders, enhancing the efficiency and creativity of in-house graphic design teams.
Practical Techniques
Offers actionable best practices that streamline workflows, ensuring high-quality design outputs while addressing common challenges faced by corporate teams.
Comprehensive Resources
Equips readers with vital tools and resources, fostering a culture of collaboration and innovation within corporate design departments.

Product Details

Shop Managing Corporate Design : Best Practices for In-House Graphic Design Departments (Hardcover) online at a best price in Australia. 42079296
  • Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a frameworkAssessing the value you offerRecognizing the business role of designCommunicating in a corporate languageGaining and forming business relationshipsDeveloping design briefs and approval presentationsManaging and hiring staffIncorporating creativityOvercoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book formatHardcover
Fiction/nonfictionNon-Fiction
GenreArt, Music, and Photography, Business & Investing
Publication dateMarch, 2015
Pages224
PublisherAllworth
Original languagesEnglish
LanguageEnglish
Assembled product height1.5 in (3.8 cm)
Assembled product weight1 lb (450 grams)
Bisac subject headingDesign, Business & Economics, Art

Who Should Buy?

Suitable For
  • In-House Teams

    Graphic design teams within corporations seeking structured guidance and best practices for efficient workflow and management.

  • Design Managers

    Managers looking for strategies to enhance collaboration, communication, and productivity in their in-house design departments.

  • Corporate Branding

    Organizations focusing on strengthening their brand identity through tailored corporate design strategies and effective internal practices.

Not Suitable For
  • Freelance Designers

    Freelancers who operate independently may not find structured corporate practices applicable to their flexible work environments.

Product Description

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Customer Questions & Answers

  • Question: Who is the target audience for this book?

    Answer: The book is designed for corporate in-house graphic design groups.
  • Question: What new challenges does the book address?

    Answer: It addresses the need for design teams to provide solutions to real-world business pressures.
  • Question: What kind of strategies will I learn from this book?

    Answer: You will learn practical strategies for assessing design value, building relationships, and managing staff effectively.

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AUD 70

Order now and get it around Sunday, September 13

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Only 12 items left in stock.
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Features & Benefits

  • Transform your in-house design team into a core strategic business competency.
  • Learn to assess the value your design team offers to the corporation.
  • Master the art of communicating effectively in a corporate environment.
  • Develop strong business relationships to enhance your team's influence.
  • Explore creative strategies to overcome design-related challenges.
  • Gain practical insights into managing and hiring top design talent.

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