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Item #:
54647882
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions Paperback November 11, 2020
Item #:
54647882
AUD 49
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What Stands Out
Neuroscience Insights
Leverage cutting-edge neuroscience principles to enhance brand understanding, improving customer engagement and loyalty through scientifically backed marketing strategies.
Profit Maximization
Learn proven methods to increase profitability through effective brand extensions, aligning new products with consumer desires and market trends.
Market Adaptability
Equip yourself with adaptable techniques for navigating market changes, allowing brands to stay relevant and competitive in a rapidly evolving landscape.
Product Details
- Combines neuroscience knowledge with brand strategy for maximizing profits
- Explores the fusion of specialist brand strategists and innovative brand generalists
- Provides insights for maximizing brand strength in challenging times
- Applies brain science to dissect brand components and develop suitable brand extensions
- Enhances understanding of consumer behavior and effective brand-customer connection
- Presents practical and straightforward approach to brain science applied to brands
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to leverage neuroscience principles for effective brand extension strategies to boost profitability.
-
Business Managers
Helpful for managers looking to enhance brand performance and integrate new ideas for sustainable growth using neuroscience.
-
Entrepreneurs
Beneficial for entrepreneurs who want to understand consumer behavior and apply neuroscience for innovative brand development.
-
Casual Readers
Individuals looking for light reading may find the technical content dense and less engaging for casual consumption.
-
Non-Business Students
Students outside of business disciplines might struggle to connect with concepts focused on brand profit maximization.
-
Budget-Conscious Individuals
Those not invested in brand strategy or marketing may find it difficult to justify the book's cost and content.
Product Description
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions Paperback November 11, 2020
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Customer Questions & Answers
-
Question:
What is a hedgefox brand?
Answer: A combination of both a hedgehog brand (specialist brand strategist) and a fox brand (innovative approach created by brand generalists) -
Question:
What is the importance of understanding neuroscience for brands?
Answer: Understanding neuroscience helps in maximizing brand strength and creating fitting brand extensions -
Question:
What type of components are dissected to create a path for developing fitting brand extensions?
Answer: Brand key components like simplicity, trust, and attraction
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AUD 49
Order now and get it around Wednesday, July 22
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Features & Benefits
- Learn how to combine the strength of specialist brand strategists with the innovative approaches created by brand generalists to create hedgefox brands
- Maximize brand strength to help companies survive and even thrive in difficult periods
- Dives into brain science applied to brands in a practical and straightforward way
- Dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions
- Gain a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers
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