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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Best practices for a successful Social CRM implementation
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Item #: 5140224

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Item #: 5140224

AUD 40

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What Stands Out

Social CRM Insights
Equips businesses with advanced strategies tailored for customer engagement, enabling them to leverage social media effectively, thus enhancing brand loyalty and interaction.
Updated Techniques
Includes the latest tools and techniques in social CRM, ensuring organizations stay ahead of market trends and competition, thus improving customer relationship management.
Practical Application
Offers actionable strategies and real-world examples, allowing businesses to implement concepts quickly, providing immediate value and enhancing customer satisfaction from the outset.

Product Details

Get the latest strategies, tools, and techniques for engaging customers with the 4th edition of CRM at the Speed of Light, Social CRM 2.0. Shop now at Ubuy Australia.
  • Written by CRM guru Paul Greenberg, this book reveals best practices for a successful Social CRM implementation
  • Provides examples of new strategies for customer engagement and collaboration being used by cutting-edge companies
  • Reviews the latest technological developments in the operational side of CRM, including vertical applications
  • Explains the fundamentals of the multifaceted CRM framework
  • Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller
  • Packed with new insights about how online conversations are changing the nature of customer relations
Item Weight1.5 lbs (680 grams)

Who Should Buy?

Suitable For
  • Digital Marketers

    This book provides strategies for effectively engaging customers through social media and online platforms.

  • Business Managers

    It offers insights into CRM tools that can help improve customer relationships and drive business growth.

  • Sales Teams

    The techniques and tools can enhance customer engagement and sales performance in competitive markets.

Not Suitable For
  • Non-Technical Users

    Users unfamiliar with CRM tools may find the content overwhelming and complex without prior knowledge.

  • Small Businesses

    Some strategies may be more suitable for larger organizations with dedicated teams and budgets for CRM.

  • Casual Readers

    Individuals looking for light reading or general information might not find the in-depth analysis engaging.

Product Description

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is 'CRM at the Speed of Light' about?

    Answer: CRM at the Speed of Light, Fourth Edition provides insights into the evolution of customer relationship management strategies, focusing on the integration of social CRM tools and techniques. This edition emphasizes real-time engagement with customers through digital platforms, allowing businesses to build stronger, more interactive relationships. Additionally, it showcases practical examples and case studies that illustrate how companies leverage social media to enhance customer satisfaction and loyalty, making it a vital resource for marketers and business leaders aiming to engage their audience effectively.
  • Question: Who is the author of 'CRM at the Speed of Light'?

    Answer: The book is authored by Paul Greenberg, a well-respected thought leader in the fields of CRM and social business. Greenberg is known for his expertise in helping businesses understand the value of customer relationships in the digital age. His insights are backed by years of experience advising various organizations, which enhances the book's authority. Readers can expect an engaging narrative filled with practical advice and innovative ideas that can be applied in real-world situations.
  • Question: What new features are included in the Fourth Edition?

    Answer: The Fourth Edition of CRM at the Speed of Light includes updated content reflecting the latest trends in social CRM, data analytics, and customer engagement strategies. It introduces new tools and techniques that have emerged since the prior editions, helping readers stay current with the rapidly changing landscape. This edition also expands on the role of mobile technology and big data in customer relationship management, providing a comprehensive view of how businesses can adapt and thrive in today's economy.
  • Question: How can businesses use social CRM strategies effectively?

    Answer: Businesses can utilize social CRM strategies by actively engaging with customers on social media platforms, responding promptly to inquiries and feedback, and utilizing data analytics to better understand customer behavior. These strategies allow companies to create personalized experiences that resonate with their audience. For instance, a retail brand might use social listening tools to identify customer sentiments, enabling them to tailor marketing campaigns that address specific needs, ultimately driving customer loyalty and sales.
  • Question: Why is understanding social media important for CRM?

    Answer: Understanding social media is crucial for CRM because it serves as a primary channel for customer interaction and feedback. Social platforms provide businesses with real-time insights into customer preferences and behaviors, allowing them to adjust their strategies accordingly. By engaging customers directly on these platforms, companies can enhance their brand image, resolve issues quickly, and foster a community around their products. For example, a tech company can use Twitter to address customer queries instantly, showcasing their commitment to customer service.
  • Question: What industries can benefit from this book?

    Answer: Various industries can benefit from 'CRM at the Speed of Light', particularly those that rely heavily on customer interactions such as retail, technology, hospitality, and healthcare. The book offers valuable insights into how these sectors can implement effective CRM strategies. For instance, a hotel chain can apply the principles outlined in the book to improve guest experiences by utilizing social feedback to refine their services and enhance customer satisfaction.
  • Question: Can this book help with digital transformation?

    Answer: Yes, this book can assist businesses in their digital transformation journeys by providing actionable strategies on how to integrate CRM with digital tools and social media. It outlines the importance of agility and adaptability in leveraging technology to enhance customer relations. For example, a traditional business could transition to a digital platform using the recommended tools to create a more connected customer experience, fostering greater engagement and retention.
  • Question: Is 'CRM at the Speed of Light' suitable for beginners?

    Answer: Yes, 'CRM at the Speed of Light' is suitable for beginners as it explains complex concepts in an accessible manner while providing a solid foundation in CRM practices. The book uses clear language and real-world examples to illustrate key points, making it ideal for those new to the field. Beginners can learn essential techniques and frameworks to build effective customer relationships and understand the role of technology in modern CRM.
  • Question: Where can I buy 'CRM at the Speed of Light, Fourth Edition' in Australia?

    Answer: You can purchase 'CRM at the Speed of Light, Fourth Edition' at Ubuy. Ubuy offers a convenient platform for ordering books and other products, ensuring you have easy access to this insightful resource. With Ubuy, you can find various editions available, making it simple to choose the one that best fits your needs. Additionally, Ubuy provides customer support, which can assist you with any queries regarding your purchase.
  • Question: What are some key takeaways from the Fourth Edition?

    Answer: Key takeaways from the Fourth Edition of 'CRM at the Speed of Light' include the importance of integrating social media with CRM strategies, understanding customer behaviors through analytics, and the necessity of real-time engagement. The book highlights practical techniques for businesses to foster deeper relationships with customers and improve service delivery. For example, implementing a social media strategy that not only promotes products but also actively seeks and responds to customer feedback can significantly enhance customer loyalty.

E-Commerce Editorial Review

"CRM at the Speed of Light, Fourth Edition" is a must-read for anyone interested in learning about CRM processes and tools. Paul Greenburg's conversational writing style and real-life examples make the book easy to follow while also sparking thought-provoking ideas. The book covers every aspect of CRM, from its importance as a methodology to the technology tools that support it. Although some readers felt that the book was too verbose or difficult to understand when it comes to the topic of CRM, the overall Consensus is that the book is still relevant despite being published several years ago.

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Pros

  • Written in a conversational style that is easy to follow
  • Covers every aspect of CRM from methodology to technology tools
  • Provides real-life examples and thought-provoking ideas
  • Includes multiple resources for continuing the CRM journey
  • Some readers found it to be an entertaining and exciting read

Cons

  • Some readers found the book too verbose or difficult to understand for those new to CRM

Product Price History

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  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

AUD 40

Order now and get it around Saturday, June 27

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Social CRM is critical to business success in today's hyper-connected environment.
  • CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation.
  • The book explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.
  • You'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies.
  • The book reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.
  • Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller.