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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
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Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics.
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What Stands Out
Product Details
| Publisher | Wiley |
| Publication date | March 2, 2015 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1119043123 |
| ISBN-13 | 978-1119043126 |
| Item Weight | 15 ounces (425.25 grams) |
| Dimensions | 5.74 x 0.77 x 8.74 inches (14.6 x 2 x 22.2 cm) |
Who Should Buy?
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Sales Professionals
Sales reps looking to enhance their performance through data-driven strategies will find valuable insights in this book.
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Business Analysts
Analysts seeking to improve decision-making processes based on performance metrics will gain practical knowledge from this text.
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Sales Managers
Managers aiming to boost team effectiveness through analytics-driven approaches can implement strategies outlined in this guide.
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New Sales Reps
Novice sales reps may find the advanced concepts challenging without prior experience in analytics or performance metrics.
Product Description
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
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Sales & Selling Editorial Review
"Data Driven: How Performance Analytics Delivers Extraordinary Sales Results" is a highly recommended book for individuals interested in sales strategy and operations. The book is written in an accessible and informative way that translates the complex world of data analytics into concepts that can be easily grasped in daily work. The story format of the book makes it relatable and enjoyable to read. The book provides a good framework for sales strategy and operations from the perspective of a GM. The balance of using a fictional story and levity to highlight important concepts has made it a fun and fast read that can make readers smarter, irrespective of their role.
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Pros
- Provides a good framework for sales strategy and operations from a GM's perspective
- Written in an accessible and informative way that translates complex data analytics into easily understandable concepts
- The story format of the book has made it a fun and enjoyable read that can make readers smarter
Cons
- Lacks a detailed "how-to" on implementing performance analytics in your organization
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Features & Benefits
- Transform the sales function with big data
- Predictive and prescriptive analytics brings value to business
- Prescriptive Action Model is the key sales weapon of the 21st Century
- Implement efficient analytics model
- Boost operational effectiveness with big data
- Execute business with maximum efficiency
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