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Item #:
91941472
Exceeding Customer Expectations: What Enterprise, Americas #1 car rental company, can teach you about creating lifetime customers
86% of respondents would recommend this to a friend
Item #:
91941472
AUD 46
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What Stands Out
Customer-Centric Culture
Enterprise focuses on exceptional customer service, ensuring that each interaction exceeds expectations and builds loyalty, ideal for businesses looking to cultivate lifetime customers.
Proven Strategies
The book offers actionable strategies backed by real-world examples from America's top car rental company, enabling readers to apply effective practices to their own customer service approaches.
Comprehensive Insights
Through detailed insights into Enterprise’s operations, the book provides valuable lessons on fostering trust and satisfaction in industries beyond car rentals, appealing to a wide range of business leaders.
Product Details
| Publisher | Crown Business |
| Publication date | January 16, 2007 |
| Edition | 1st |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 0385518323 |
| ISBN-13 | 978-0385518321 |
| Item Weight | 13.6 ounces (385.56 grams) |
| Dimensions | 5.69 x 0.98 x 8.52 inches (14.5 x 2.5 x 21.6 cm) |
Who Should Buy?
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Business Leaders
Ideal for executives seeking effective strategies to enhance customer loyalty and foster long-term relationships.
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Customer Service Teams
Perfect for professionals wanting insights on exceeding customer expectations and improving service quality.
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Marketing Professionals
Beneficial for marketers looking to understand customer-centric approaches in building brand loyalty.
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Casual Readers
Not suitable for general audiences seeking entertainment or fictional narratives, as it focuses on business principles.
Product Description
Exceeding Customer Expectations: What Enterprise, Americas #1 car rental company, can teach you about creating lifetime customers
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Automotive Editorial Review
Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers offers unique insights into the corporate culture of Enterprise. The book, authored by Kirk Kazanjian, presents a balanced view of Enterprise's journey, blending its business model, history, and customer service principles. Readers commend its clarity and engaging writing style, highlighting that the emphasis on treating customers and employees well leads to long-term success. Despite some reviewers noting that the title might mislead those seeking general customer service strategies, many appreciate the fascinating story of how Enterprise grew from a small organization to a global leader within just 55 years. This narrative makes it a worthwhile read for anyone interested in business innovation and organizational behavior.
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Pros
- Well written and engaging storytelling
- Offers insights into Enterprise's business model
- Illuminates Enterprise's company history
- Showcases successful business adaptations
Product Price History
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AUD 46
Order now and get it around Wednesday, September 30
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Features & Benefits
- Learn how to convert unsatisfied customers into loyal fans.
- Discover effective hiring and training strategies for a dedicated workforce.
- Implement cost-reducing methods that enhance customer value.
- Encourage employee motivation through financial rewards and strong partnerships.
- Navigate challenging economic times by introducing market advantages.
- Foster a fun, collaborative workplace environment to boost teamwork.
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