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Item #:
44154389
Luxury Brand Management in Digital and Sustainable Times 4th Edition
Item #:
44154389
AUD 77
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Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector
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What Stands Out
Digital Focus
Explores the integration of digital strategies in luxury brand management, equipping readers with tools to navigate online marketplaces and consumer behavior in the digital age.
Sustainability Insights
Emphasizes sustainable practices in luxury branding, highlighting ethical considerations and innovative approaches to attract environmentally-conscious consumers.
Updated Strategies
Presents the latest trends and research in the luxury sector, ensuring readers stay ahead of the competition with relevant insights and practical applications for modern brand management.
Product Details
- Newly revised Fourth Edition offers a comprehensive treatment of the macro- and micro-economic aspects of luxury brand management
- Includes insights on the growing importance of authenticity and sustainability in managing luxury brands
- Covers strategic issues facing companies in the luxury industry alongside major updates to industry figures
- Introduces new chapters focusing on the Luxury of Tomorrow, Communication in Digital Times, and Luxury Clients
- Contains new semiotic analytical tools and a dedicated section on the hospitality industry
- Recommended for MA and MBA students, as well as marketing, branding, and advertising professionals
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
-
Marketing Students
Ideal for marketing students eager to explore luxury brand management strategies in digital and sustainable contexts.
-
Industry Professionals
Beneficial for professionals in luxury brands seeking to enhance their knowledge of modern challenges and solutions.
-
Entrepreneurs
Helpful for entrepreneurs launching luxury brands, providing insights on managing and promoting sustainably in a digital era.
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Beginner Marketers
Not suitable for those new to marketing, as the content may be too advanced and specific.
Product Description
Luxury Brand Management in Digital and Sustainable Times 4th Edition
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What key topics are covered in Luxury Brand Management in Digital and Sustainable Times 4th Edition?
Answer: The fourth edition provides in-depth insights into brand strategy, digital transformation, and sustainability practices within luxury markets. It explores how luxury brands can leverage technology to enhance customer engagement while also addressing environmental and social responsibilities. Readers will find case studies from leading brands and actionable strategies for navigating today’s complex digital landscape, making this edition essential for both students and professionals in luxury brand management. -
Question:
Who is the target audience for Luxury Brand Management in Digital and Sustainable Times 4th Edition?
Answer: This book is ideal for students pursuing degrees in business, marketing, or fashion management, as well as professionals already working in the luxury sector. It serves as a practical resource for anyone involved in brand management, advertising, or consumer engagement, providing valuable strategies and insights tailored to both newcomers and seasoned experts in the field. -
Question:
How does this edition address the challenges of digital transformation in luxury brand management?
Answer: The fourth edition explores the significant impact of digital technologies on luxury branding, including e-commerce, social media, and customer data analytics. It discusses how brands can adapt their strategies to enhance online presence and customer experience while maintaining their exclusive image. This guidance is crucial for brands looking to thrive in a rapidly changing retail environment, ensuring they remain relevant and competitive in the digital age. -
Question:
What sustainable practices are highlighted in this edition for luxury brands?
Answer: Sustainability is a core theme in this edition, with discussions on ethical sourcing, waste reduction, and sustainable packaging. The book emphasizes the importance of transparency and authenticity in brand messaging related to environmental impact. Luxury brands can benefit by integrating these practices into their operations and communications, appealing to increasingly conscious consumers who prioritize sustainability in their purchasing decisions. -
Question:
Are there any real-world case studies included in Luxury Brand Management in Digital and Sustainable Times 4th Edition?
Answer: Yes, this edition features numerous case studies from renowned luxury brands, showcasing successful strategies and innovative practices in both digital and sustainable contexts. These examples illustrate how industry leaders have navigated challenges and leveraged opportunities, providing readers with practical insights and inspiration to apply in their own brand management endeavors. -
Question:
How can Luxury Brand Management in Digital and Sustainable Times 4th Edition benefit marketers?
Answer: Marketers can gain a profound understanding of contemporary brand management strategies through this edition, particularly in balancing luxury appeal with consumer expectations for sustainability. The book provides frameworks and tools necessary for developing targeted marketing campaigns that resonate with luxury consumers, enabling marketers to create impactful messaging that aligns with both brand values and customer needs. -
Question:
Is there an emphasis on consumer behavior in this edition?
Answer: Absolutely. The fourth edition delves into consumer behavior trends within the luxury market, examining factors that influence purchasing decisions. It highlights how digital engagement affects the luxury consumer journey and what brands need to know to effectively interact with their audience. This knowledge is critical for brands seeking to create personalized experiences that foster loyalty and drive sales. -
Question:
What makes this edition different from previous versions?
Answer: This edition stands out due to its updated content reflecting the latest trends in digital marketing and sustainability practices. It incorporates recent technological advancements and changing consumer behavior, making it highly relevant for today's luxury market. Furthermore, the inclusion of new case studies and more diverse perspectives enriches the reader's understanding of the current landscape, distinguishing it from earlier versions. -
Question:
Can Luxury Brand Management in Digital and Sustainable Times 4th Edition be used as a textbook?
Answer: Yes, this book is an excellent choice for academic settings. It is structured to facilitate learning, featuring clear chapters, discussion questions, and comprehensive insights that cater to course requirements in luxury brand management programs. Educators can use it to provide students with practical knowledge that complements theoretical frameworks, preparing them for careers in luxury marketing and management. -
Question:
Where can I buy Luxury Brand Management in Digital and Sustainable Times 4th Edition?
Answer: You can purchase Luxury Brand Management in Digital and Sustainable Times 4th Edition from Ubuy in Australia. Ubuy offers a convenient shopping experience with a wide selection of books, ensuring that you have access to this essential resource for luxury brand management.
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AUD 77
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Features & Benefits
- Comprehensive treatment of macro- and micro-economic aspects of luxury brand management
- Growing importance of authenticity and sustainability
- New chapter on the Luxury of Tomorrow
- Revised chapter on Communication in Digital Times
- Considerations on the emerging notion of New Luxury
- Suitable for MA and MBA students
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