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Item #:
4603902
Public Relations: Strategies and Tactics 11th Edition 11th Edition
Item #:
4603902
AUD 279
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
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What Stands Out
Comprehensive Strategies
Covers a wide range of public relations strategies, ensuring readers grasp essential tactics for successful communication in diverse scenarios, from crisis management to media relations.
Updated Case Studies
Includes recent case studies that illustrate successful PR campaigns, offering real-world examples that help students link theory with practice and stay current with industry trends.
Practical Tactics
Presents actionable tactics that can be readily applied in various public relations contexts, empowering readers to implement effective communication strategies in their professional careers.
Product Details
| Item Weight | 2 lbs (910 grams) |
Who Should Buy?
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Public Relations Students
Ideal for students pursuing degrees in public relations, offering foundational knowledge and practical strategies necessary for the field.
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PR Professionals
Experienced practitioners can enhance their skills by learning the latest trends and tactics in the evolving PR landscape.
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Corporate Communication Teams
Best suited for communication teams in corporations looking for effective strategies to manage their public image and media relations.
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Casual Readers
Not suitable for those looking for light reading, as it is technical and dense with public relations jargon and concepts.
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Non-PR Disciplines
Individuals not involved in public relations may find the content irrelevant or overly specialized for their needs.
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Budget-Conscious Users
Those seeking free resources may find this book expensive compared to available online materials that cover similar topics.
Product Description
Public Relations: Strategies and Tactics 11th Edition 11th Edition
Have any Query? Chat with us
Customer Questions & Answers
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Question:
What is the main focus of Public Relations: Strategies and Tactics 11th Edition?
Answer: Public Relations: Strategies and Tactics 11th Edition primarily focuses on the principles and techniques fundamental to effective public relations. The book dives into modern strategies that address the evolving landscape of communication, including digital media and social networking. It's practical for students and professionals alike, offering case studies and real-world examples that illustrate how successful campaigns are crafted, making it beneficial for anyone looking to enhance their PR skills. -
Question:
Who is the author of Public Relations: Strategies and Tactics 11th Edition?
Answer: The book is authored by Dennis L. Wilcox, a recognized expert in the field of public relations education. His extensive experience in both academia and practical PR consultancy adds depth to the content, providing readers with credible insights and methodologies. By leveraging his real-world expertise, readers are equipped with the tools needed to succeed in a fast-paced communications environment. -
Question:
How can Public Relations: Strategies and Tactics improve my career opportunities?
Answer: Studying Public Relations: Strategies and Tactics can significantly enhance your career opportunities by equipping you with the necessary skills to manage communications effectively. The book covers essential PR concepts, tools, and case studies that can prepare you for roles in corporate communication, social media management, and crisis communication. Understanding these principles can make you a valuable asset to potential employers in various industries. -
Question:
What are some key topics covered in Public Relations: Strategies and Tactics 11th Edition?
Answer: Public Relations: Strategies and Tactics 11th Edition covers numerous key topics, including public opinion formation, media relations, strategic communication planning, and crisis management. Additionally, it delves into the importance of ethics in PR and the utilization of digital strategies. This blend of theoretical and practical insights prepares readers to tackle diverse challenges in modern public relations. -
Question:
Is Public Relations: Strategies and Tactics suitable for beginners?
Answer: Yes, Public Relations: Strategies and Tactics is suitable for beginners as it starts with foundational concepts before progressing to more complex strategies and tools. Its clear language and organized structure make it accessible for those new to the field. Moreover, the inclusion of practical examples helps beginners relate to the content, thereby enhancing their understanding of how PR works in real-life situations. -
Question:
How does this book address the impact of digital media on public relations?
Answer: The 11th Edition thoroughly examines the impact of digital media on public relations by highlighting the importance of online platforms in communication strategies. It explores how social media influences public perception and engagement, offering insights on how to effectively utilize these tools. This relevance ensures that readers are well-prepared to navigate the digital landscape in their PR efforts. -
Question:
Can I find case studies in Public Relations: Strategies and Tactics?
Answer: Absolutely, Public Relations: Strategies and Tactics includes numerous case studies that illustrate successful public relations campaigns. These case studies serve as practical examples for readers, demonstrating how theories and strategies are applied in real-world contexts. By analyzing these cases, readers can learn valuable lessons about campaign planning and execution. -
Question:
What edition is Public Relations: Strategies and Tactics currently in?
Answer: Public Relations: Strategies and Tactics is currently in its 11th Edition. This latest edition includes updated content that reflects the most pertinent practices and emerging trends in public relations today. The revisions ensure that the information is current and relevant, making it even more valuable for both students and practicing professionals. -
Question:
Does this book include information on crisis management?
Answer: Yes, the book includes a dedicated section on crisis management, which underscores its significance in the realm of public relations. It provides strategies for effectively handling crises, including communication planning, message development, and media relations during challenging times. This knowledge is crucial for professionals who may face unexpected situations in their PR careers. -
Question:
Where can I buy Public Relations: Strategies and Tactics 11th Edition in Australia?
Answer: You can buy Public Relations: Strategies and Tactics 11th Edition conveniently from Ubuy. They offer a wide selection of books, providing customers with various purchasing options and shipping solutions tailored to meet your needs. Ubuy makes it easy to find and acquire this insightful resource for your public relations journey.
Social Sciences Editorial Review
The 11th edition of Public Relations: Strategies and Tactics is a textbook that is targeted towards those studying public relations. It covers various topics such as setting goals, communication, crisis management and evaluation. The book has been praised by some for being informative and enjoyable to read, while others have criticized it for being outdated and opinionated. The positive reviewers highlighted that the book was informative and had a lot of great information. While one buyer even decided to purchase the book rather than originally renting it. Another praised the seller for sending the book in great condition. However, some buyers who rented the book complained about poor condition and being held together by tape. One of the negative reviewers stated that the book was outdated, inaccurate, and opinionated with misspellings, and that they learned nothing from the course. There were no positive comments made about the professor who assigned the book. Another negative reviewer warned buyers to beware, as they received a used book that was sold as new. Overall, Public Relations: Strategies and Tactics (11th Edition) has received mixed reviews. While some appreciated the information, others found it outdated and poorly written.
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Pros
- Informative
- Covers a range of topics on public relations
- Enjoyable to read
Cons
- Outdated
Product Price History
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AUD 279
Order now and get it around Friday, July 03
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Explains the basic concepts, strategies, and tactics of modern public relations.
- Includes real-world case studies and examples.
- Grounded in scholarship with references to landmark studies and time-honored techniques.
- Geared towards undergraduates with the use of colorful charts and photos.
- Includes access to academic journals through MySearchLab.
- Flexible eText options available through the Pearson eText app.