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Item #:
22580136
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Brown 4A, 1 Hair Dye
Item #:
22580136
AUD 35
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
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In stock
Imported from USA store
QTY:
Order now and get it around Friday, August 14
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Our Superior Preference at-home hair coloring kit delivers super shiny luminous hair color that lasts for weeks without fading.
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What Stands Out
Fade-Defying Color
This hair dye maintains its vibrant hue, resisting fading for long-lasting results, ensuring your color remains fresh and beautiful between applications.
Shine Enhancer
Infused with shine-boosting ingredients, this formula not only colors but also enhances hair's natural luster, leaving it looking radiant and healthy.
Easy Application
Designed for user-friendly application, this permanent hair color comes with a precise tool to ensure even coverage, catering to both novices and experienced users alike.
Product Details
- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
| Product Dimensions | 2.4 x 3.6 x 6.2 inches (6.1 x 9.1 x 15.7 cm); 0.35 ounces (9.92 grams) |
| Item model number | 071249253045 |
| Batteries | 1 AAA batteries required. |
| UPC | 071249253045 |
| Manufacturer | L'Oreal Paris |
| Color | 4A Dark Ash Brown |
| Container Type | Box |
| Product Benefits | Conditioning, Hair Coloring |
| Brand Name | L'Oreal Paris |
| Item Form | Gel,Serum |
| Hair Type | All |
| Number of Items | 1 |
| Manufacturer | L'Oreal Paris |
| Global Trade Identification Number | 00071249253045 |
| Set Name | Complete Hair Dye Kit |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| Item Weight | 0.01 kg |
| Model Number | 071249253045 |
| Manufacturer Part Number | 071249253045 |
| Material Features | Gel-based with Conditioning |
| Full Cure Time | 25 minutes |
| Hair Color Permanence | Permanent |
| Unit Count | 1 Count |
Who Should Buy?
-
Gray Coverage
Ideal for individuals seeking effective and lasting coverage for gray hair with a natural finish.
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Shiny Finish
Perfect for those wanting to enhance shine and vibrancy in their hair color for a healthier look.
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DIY Hair Coloring
Great for home users preferring convenient, easy-to-use hair dye without frequent touch-ups.
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Sensitive Scalps
Not suitable for users with highly sensitive skin or allergies to hair dye ingredients.
Product Description
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color?
Answer: L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color is a hair dye kit designed to provide radiant, long-lasting color with up to 9 weeks of vibrancy. It features a unique formula that not only colors your hair but also enhances its natural shine and depth. Ideal for anyone looking to change their hair color without the constant upkeep, this dark ash blonde shade (7A) is perfect for achieving a cool, sophisticated look. -
Question:
How do I apply L'Oreal Paris Superior Preference hair dye?
Answer: To apply L'Oreal Paris Superior Preference hair dye, start by performing a patch test to ensure there are no allergic reactions. Then, mix the colorant and developer as per the instructions provided. Dampen hair slightly, section it, and apply the mixture evenly from roots to tips. Allow it to develop for the recommended time, then rinse thoroughly and condition. This method offers consistent color coverage, making it suitable for both first-timers and experienced users. -
Question:
How long does the color last?
Answer: The L'Oreal Paris Superior Preference hair dye offers vibrant color that can last up to 9 weeks, depending on your hair type and care routine. To maintain its brilliance, use color-safe shampoos and conditioners, and limit heat styling. This longevity makes it a popular choice for individuals seeking a commitment to their hair color without constant touch-ups. -
Question:
Is this hair dye suitable for all hair types?
Answer: Yes, L'Oreal Paris Superior Preference hair dye is formulated to be suitable for a variety of hair types, including straight, wavy, and curly hair. Its rich color formula works effectively on both natural and previously colored hair, ensuring even coverage and lasting results. However, those with compromised or heavily processed hair should consider doing a strand test to ensure the best outcome. -
Question:
What is the difference between Permanent and Semi-Permanent hair color?
Answer: Permanent hair color, like L'Oreal Paris Superior Preference, uses a chemical process to change your hair color from the inside out, providing long-lasting results that typically last until the hair grows out. In contrast, semi-permanent hair color coats the hair shaft but does not penetrate deeply, washing out gradually over time. Permanent dyes are perfect for those seeking a strong, lasting change without frequent reapplication. -
Question:
Can I mix L'Oreal paris hair dye with other brands?
Answer: Mixing different brands of hair dye is generally not recommended, as varying formulations and chemical compositions can lead to unpredictable results. To ensure optimal color and health for your hair, it’s best to use the products as directed. If you want to achieve a specific shade or look, consider consulting a professional colorist or experimenting within the same brand. -
Question:
Will it cover gray hair?
Answer: Yes, L'Oreal Paris Superior Preference is highly effective at covering gray hair. Its fade-defying technology ensures that even resistant grays receive rich, even color that blends well with the rest of your hair. For individuals with more than 50% gray, applying the dye on slightly dry hair may enhance coverage, allowing you to achieve a more uniform appearance. -
Question:
What precautions should I take when using hair dye?
Answer: Before applying hair dye, it's essential to perform a patch test to check for allergic reactions to the product. Additionally, make sure to wear gloves to protect your hands and apply petroleum jelly around your hairline to avoid staining your skin. Lastly, follow the included instructions carefully to ensure the best results and minimize any damage to your hair. -
Question:
Can I buy L'Oreal Paris Superior Preference hair dye online?
Answer: Yes, you can buy L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color online. For customers in Australia, a convenient option is Ubuy, which offers a wide range of beauty products, including this hair dye kit. Shopping through Ubuy ensures you have access to genuine products delivered right to your door.
L'Oreal Paris Hair Color 071249253045 Editorial Review
The L'Oreal Superior Preference Fade Defying + Shine Permanent Hair Color is a good quality product with great coverage, easy to use and order. However, the results can vary from person to person with some reporting that the color turned out darker than expected. The product is not ammonia or paraben-free and may contain PPD, so a skin sensitivity test is recommended. There were also some issues with the color turning out differently from what was expected or containing hints of other colors, such as blue or red. Overall, customers have found that the product provides good coverage, lasting color, and does not dry out hair or irritate the scalp.
Customer Reviews & Ratings
542 customers ratings
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5 Star
64%
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4 Star
14%
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3 Star
8%
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2 Star
6%
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1 Star
8%
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Pros
- Good quality
- Great coverage
- Easy to use and order
- Lasting color
- Silkiness and nice color
Cons
- Results may vary from person to person
Platform Trust & Buyer Confidence
CJ
Chris
Verified buyer
“Promt delivery. Seems like a good product.”
22 July 2026 · via Trustpilot
SM
Scott
Verified buyer
“It was the best service ever received by any company from my online shopping experience in the last 10yrs”
11 July 2026 · via Trustpilot
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Terri
Verified buyer
“so easy to order delivery was way earlier than i expected”
3 July 2026 · via Trustpilot
GC
Gavin
Verified buyer
“Very impressed with the speed at which I received my package from the United States to Australia. Highly recommended.”
21-Jul-26 · via Trustpilot
J
Jeannie
Verified buyer
“Very efficient service. Hassle-free. Excellent product. Have ordered several times.”
17-Jul-26 · via Trustpilot
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AUD 35
Order now and get it around Friday, August 14
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
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Features & Benefits
- Gold standard in luxurious permanent hair color since 1973.
- Superior shine and vibrancy for up to 9 weeks.
- No-drip formula for precise application.
- Available in over 50 luminous shades for all hair types.
- Includes premium conditioners to maintain hair quality.
- Designed to cover gray hair and prevent dullness.
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