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Item #:
19677204
What Women Want: The Science of Female Shopping
Item #:
19677204
AUD 38
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With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.
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What Stands Out
Consumer Insights
Explores the unique motivations behind women's shopping behaviors, offering valuable insights for marketers to effectively reach and engage female consumers.
Research-Based
Backed by extensive research, this book provides credible and actionable strategies for understanding and appealing to the female demographic in retail.
Empowerment Focus
Empowers women by highlighting their preferences and decision-making processes, transforming how retailers design their strategies to meet female customers' needs.
Product Details
| Item Weight | 0.8 lbs (360 grams) |
Who Should Buy?
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Marketing Professionals
This book offers insights into female consumer behavior, essential for crafting targeted marketing strategies.
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Retail Managers
Understanding the preferences of female shoppers can help managers improve store layouts and product offerings.
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E-commerce Entrepreneurs
E-commerce businesses can benefit from the detailed analysis of women's shopping habits and preferences.
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General Readers
Individuals not interested in consumer behavior may find the content less engaging or relevant.
Product Description
What Women Want: The Science of Female Shopping
About This Item
Product Title: What Women Want: The Science of Female Shopping Paperback – July 19, 2011 Unlock the secrets of female shopping behavior with "What Women Want: The Science of Female Shopping." This captivating book delves deep into the psyche of female consumers, revealing the hidden motivations and preferences that drive their shopping habits. Written by renowned retail expert, Paco Underhill, this book provides invaluable insights for businesses and individuals who want to understand and cater to the desires of female shoppers. With wit and razor-sharp analysis, Underhill takes readers on a journey through the world of retail, exploring the socio-economic forces that have shaped women's shopping habits over the last fifty years. He combines scientific data with social history to create a sensitive and thought-provoking volume that challenges existing notions of women's psychology in shopping. Described by retail and consumer reporter, Jayne O'Donnell, as a book that will make female consumers think differently about their shopping choices, "What Women Want" prompts readers to examine their own behaviors and encourages stores to rethink their selling strategies.
Underhill's conversational and occasionally comic tone makes the book not only informative but also entertaining. This book is not just for retailers and marketers; it is a must-read for anyone who wants to sell anything. Period. With chapters on women's fashion choices, lifestyle and shopping, and marketing to women, "What Women Want" offers practical insights and actionable advice for businesses of all sizes.
Whether you are a female entrepreneur looking to strengthen your brand or a marketer seeking to tap into the vast market of female consumers, this book is your ultimate guide. Paco Underhill is an esteemed retail consultant and the founder and CEO of Envirosell, Inc. With clients like Microsoft, McDonald's, adidas, and Estee Lauder, he has a wealth of experience in understanding consumer behavior. As a regular contributor to The Wall Street Journal and The New York Times, he combines his expertise with a knack for engaging storytelling. If you're looking to gain a deeper understanding of women's shopping preferences, this book is an absolute must-have.
Order "What Women Want: The Science of Female Shopping" today and unlock the secrets to capturing the hearts and wallets of female consumers.
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Customer Questions & Answers
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Question:
What is 'What Women Want' about?
Answer: 'What Women Want' is a book that examines the socio-economic forces that have influenced women's shopping habits and offers insights for businesses on how they can cater to female consumers. -
Question:
Who is the author of 'What Women Want'?
Answer: The author of 'What Women Want' is Paco Underhill, the founder and CEO of Envirosell. -
Question:
What can businesses learn from 'What Women Want'?
Answer: Businesses can learn how to better cater to female consumers by understanding the socio-economic forces that have shaped their shopping habits and embracing data-driven insights.
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AUD 38
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Features & Benefits
- Paco Underhill's book 'What Women Want' provides a fascinating study of the socio-economic forces of the last fifty years that have shaped women's shopping habits.
- Underhill blends social history with scientific data to create a sensitive volume that is a must-read for anyone who wants to sell anything.
- He is the founder and CEO of Envirosell whose clients include Microsoft, McDonald's, adidas, and Estee Lauder.
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