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Influence: Science and Practice
88% of respondents would recommend this to a friend
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This book examines the psychology of compliance and uncovers the factors that cause one person to say yes to another's request.
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What Stands Out
Product Details
| Publisher | Harpercollins College Div |
| Publication date | January 1, 1993 |
| Edition | 3rd |
| Language | English |
| Print length | 253 pages |
| ISBN-10 | 0673467511 |
| ISBN-13 | 978-0673467515 |
| Item Weight | 12.7 ounces (360.05 grams) |
| Dimensions | 6.06 x 0.47 x 9.17 inches (15.4 x 1.2 x 23.3 cm) |
Who Should Buy?
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Marketing Professionals
Equips marketers with psychological principles to effectively persuade and influence consumer behavior and decision-making.
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Sales Executives
Provides techniques and strategies for closing deals and improving sales by understanding customer motivations.
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Student Learners
Ideal for psychology and communication students to grasp foundational concepts of social influence and persuasion.
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Casual Readers
Those seeking light reading may find the content dense and overly academic for casual engagement.
Product Description
Influence: Science and Practice
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Leadership & Motivation Editorial Review
The "Influence: Science and Practice 3rd Edition" is a book that delves into the psychology behind how we are influenced by retailers, marketers, and others. It has garnered attention from those in the internet marketing industry who want to learn how to sell more products and master the art of influence. One of the notable aspects of this book is that it provides insight into the mind tricks and techniques used by retailers to influence Consumer behavior. This makes it a valuable resource for those who are curious about the tactics employed in the world of marketing. However, it should be noted that the book is an older edition, which means that some of the information might be somewhat outdated. The content covered in this book is similar to what one would learn in an introductory psychology or social psychology course. Therefore, it may not be suitable for those who are already well-versed in these subjects. Despite this, the book is still highly recommended for the layperson. It is entertaining and well-organized, making it accessible to a wide range of readers. Additionally, the prompt delivery of the product has received praise from customers. Overall, "Influence: Science and Practice 3rd Edition" offers valuable insights into the art of influence and how it is used in various industries. While it may not be groundbreaking for those already familiar with psychology, it remains a worthwhile read for the general public.
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Pros
- Provides insights into the psychology behind influence in marketing and retail
- Entertaining and well-organized
- Recommended for those with a layperson's interest in the subject
Cons
- Outdated information compared to newer editions
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AUD 106
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Features & Benefits
- Combines narrative writing with scholarly ideas.
- Explores the psychology of compliance.
- Presents six basic principles of psychology.
- Provides evidence from controlled research and influence professionals.
- Ideal supplement for courses in various subjects.
- Directs human behavior through powerful principles.
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